A trustworthy guide:

Consumers walking into a wine store will often wonder which wine to choose. They know that most wines usually offer good quality.

When a wine bears a winning medal from a Federation competition, consumers can be assured that 7 international tasters have evaluated the organoleptic qualities of this wine before rewarding it with a seal of quality. A medal from one of the Federation’s competition is therefore a guarantee of quality determined by both technical and sensory evaluations.

Furthermore, producers submitting their product to a Federation competition tasting can rest assured that the award they receive is based on a consumer-oriented tasting. This means that the product will probably please an international market since the panel of tasters is international and rewards products that reach a consensus.


Member privileges:

Membership gives the following rights:
• Logo: Members are allowed to use the Federation logo for their competition and all commercial documents. The logo remains the sole property of the Federation.
• Since the commercial nature of the logo can result in financial gains, its use will be completely submitted to specific instructions decided in the Federation’s general meeting.
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Members benefit from all measures concerning information exchange determined during the general meeting. This information concerns economical and technical administration, international marketing, and the promotion of all active members’ competitions.
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Promotion: Members benefit from joint promotional activities determined and analyzed by the Federation. There are two types of actions: “mandatory activities” where each member has to comply as an essential contribution to the Federation’s growth; and some “optional activities” where each member can choose according to their preference.


Consumer orientation:

Constantly solicited by a market as tempting as it is complex, today’s wine and spirit consumer likes to be informed as precisely as possible. In front of all these new products, the 21st century consumer appreciates some kind of guarantee: certificate

The wine industry can’t escape that tendency and this incites consumers to look for trustworthy guides.

With hundreds of thousands of wines available in the world, consumers seek objective quality standards and our specialized “Major Competitions” jury members provide these. Because of this, products receiving an award during these competitions are now viewed as bearers of guaranteed quality.